I need help creating a thesis and an outline on Political Communications. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. In recent years, the real consequences of media influence on public opinion were shocking. Precisely, the cases of genocide in Rwanda and El Salvador and ethnic cleansings in former Yugoslavia are challenging the theory of political communication. In this context, the aim of this essay is to represent the contemporary appearance of political communication theory and the approaches it uses to explain the humanitarian disasters in Rwanda, Yugoslavia, and El Salvador. For this aim, the role of media, its propagandistic effect, and reconciliatory potential represent the way in which political communication theory deals with such severe conflicts.

To start with, the role of media is crucial in an explanation of the key drivers to ethnic conflicts. At the very beginning of political communications theory development, comparative politics was not interested in researching on media. although, communication discipline included it as essential element (Esser and Pfetsch, 2004, p. 3). Moreover, the very understanding of such an important channel of political communication as media was hardly connected with a political global context. Because of this, it was a long way before it was possible to investigate ethnic conflicts in different parts of our planet with the help of certain criteria. Currently, political scientists acknowledge this factor in political communication analysis. For instance, Norris (2000) proposes to investigate the dependence between media trends and public opinion changes (p. 36). Even though this approach seems hard to use, it acknowledges the fact that people know about politics not only with the help of media but also from interpersonal communication (Lang, 2004, p. 171). In the given communications, scholars mostly concentrate on certainly visible manifestations of public attitudes. For instance, Bar-Tai (2000) discusses “societal beliefs” as “society members’ shared cognitions on topics&nbsp.and issues that are of special concern for society and contribute to their sense of uniqueness” (p. 353). Correspondingly, Kellow and Steeves (1998) determine the close link between the media and “historical, cultural, and political-economic environments in which they function”.

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