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You are excited to see the possibilities after finishing the Business  Model Canvas Template. The next step is the development of the BMC  slide deck for review by the experienced former project manager  mentioned in the Module Four assignment.


In the BMC slide deck, you will make educated assumptions (based on  research in Marketline, Yahoo Finance, or the company’s website) about  your selected company’s resources, partnerships, cost structures (what  needs to be paid for), how the product or service will be marketed,  value delivery (product sold online, in-store, or both), and the unique  value proposition for a specific targeted market segment.

All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.

Beyond profitability, other key elements that the experienced project  manager stressed were diversity, equity, and inclusion (DEI), as well  as corporate social responsibility (CSR). In the marketplace, companies  that have diverse project teams get varied perspectives that help the  overall project. Just as important, companies that “give back” to the  communities they serve do better and are supported by millennial  buyers—a big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch,  which you will complete as your course project, due in Module Seven.


You will create a slide deck that will help you expand on your BMC  chart in detail as you refine how your selected company will create  value for itself while delivering a new product or service for  customers. Complete the Milestone Two Template linked in the Guidelines  for Submission section for this assignment.

Specifically, you must address the following rubric criteria:

  1. Deliver a unique value proposition. 
    1. Leveraging the blue ocean strategy, what makes the product or service unique?
    2. How does it provide a strategic advantage in the marketplace?
  2. Answer key business model questions about the customer. 
    1. Customer acquisitions
    2. Revenue models
    3. Price points for the product/service
    4. Key activities for the value proposition (product or service)
  3. Answer key business model questions about assets, partners, and cost. 
    1. Assets available
    2. Key partners
    3. Cost structures
  4. Import your existing business model canvas chart from Module Four.
  5. Clarify your business model assumptions. 
    1. Check your assumptions
    2. Complete the assumptions chart
  6. Prepare to meet customers. 
    1. Highlight the materials needed
  7. Update your documentation. 
    1. Targeted segment
    2. Type of value delivered
    3. How the product is unique
  8. Update your business model. 
    1. Complete any updates to the BMC chart

Guidelines for Submission

Submit the completed Milestone Two Template PPT. Sources should be cited according to APA style.

Please see these 2 links below:

This resource provides an overview of revenue models and can be used to help you choose a model for your product/service:

BUS 400 Milestone Two Template

Business Model Canvas Slide Deck Template

Company: <Enter your company name here>

Last updated: <Enter the last update date here>

Complete this template by replacing the bracketed text with the relevant information throughout.

Unique Value Proposition

Leveraging the blue ocean strategy, write a brief response that describes what makes your selected product or service unique and how it will provide a strategic advantage in the marketplace.

[Insert response here.]

1: Key Business Model Questions: The Customer

Write a brief response to the following questions.

How do you acquire customers? [Insert response here.]

How do you deliver the product/service to the customer? (Note: This is the Channels section of the BMC chart.) [Insert response here.]

After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? (Example: customer service) [Insert response here.]

How will you charge your customers? What is your revenue model? [Insert response here.]

How much will you charge your customers? Can you calculate your revenues for the next month, quarter, and year? [Insert response here.]

What key activities do you need to engage in to deliver your value proposition? [Insert response here.]

2: Key Business Model Questions: Assets, Partners, and Cost

What assets are available to you or under your control? (Refer to the company’s SWOT analysis.) [Insert response here.]

Who are your key partners? [Insert response here.]

What are your cost structures? What will you need to pay for in order to create the product/service? (Example: What do you need to pay for to create your unique value proposition?) [Insert response here.]

3: Create Your Own Business Model Canvas Chart

[Paste your completed chart from the Module Four assignment here.

Be sure it reflects instructor feedback.]

Key Partners

[Add your assumptions here.]

Key Activities

[Add your assumptions here.]

Key Resources

[Add your assumptions here.]

Value Proposition

[Add your assumptions here.]

Customer Relationship

[Add your assumptions here.]


[Add your assumptions here.]

Customer Segments

[Add your assumptions here.]

Cost Structure

[Add your assumptions here]

Revenue Streams

[Add your assumptions here.]

4: Consider Your Business Model

Based on the BMC chart, does it make sense to proceed with this new product/service? [Insert response here.]

What are the risks to your business model? For example, do you have the right relationships with suppliers and partners to create the value proposition and bring it to market? [Insert response here.]

Are there things that can or should be changed to strengthen the business model to reduce its risk? (Refer to the SWOT analysis.) (Example: having multiple suppliers to protect the project) [Insert response here.]

5: Clarify Your Business Model Assumptions

Check each response in your previous BMC chart against the following criterion:

How do you know that what you wrote in each block is true? Have you made an assumption, or do you have solid evidence in the form of documented facts (based on research)?

Using the table on the next slide, list your assumptions and fill in the relevant information as follows:

Where you have facts, write the evidence in the “Fact” column.

Where you have made assumptions, check the “Assumption” column.

The table will help you identify where more research is still needed to address your assumptions.

6: Clarify Your Business Model Assumptions, Continued

List and categorize your assumptions about your business model below. Use as many lines as you need.

BMC Chart Item in Question This is a fact, here is my evidence: This is an assumption
Example: Customers are loyal enough to pay more for our product vs another company’s product X

7: Prepare to Meet Customers

Create a checklist of the materials you will need for your customers from the points below by highlighting the items that apply. (Note: not all may apply.) Add materials as needed. Please include the necessary items in your updated BMC chart.

Sales materials


Customer presentation

Marketing plan

Sales process description

Acquisition of customers

The sales process (for example: website sales)

Pricing options: single-priced product or service vs. multi-tier pricing

8: Update Your Documentation

Create your positioning statement using the following template bullets. Note: these are typical funding questions.

The product/service is targeted to… [Insert response here.]

The type of value our product/service delivers is… [Insert response here.]

Our product/service is unlike others because… [Insert response here.]

9: Update Your Business Model Canvas Chart (if necessary)

Complete this template by replacing the bracketed text with the relevant information.

Key Partners

[Update your assumptions here.]

Key Activities

[Update your assumptions here.]

Key Resources

[Update your assumptions here.]

Value Proposition

[Update your assumptions here.]

Customer Relationship

[Update your assumptions here.]


[Update your assumptions here.]

Customer Segments

[Update your assumptions here.]

Cost Structure

[Update your assumptions here.]

Revenue Streams

[Update your assumptions here.]

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